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Mixtape Release Company Meeting

Hello beautiful people of Oakland, my name is Tania and I am going to break down our last Youth Movement Record company meeting for those who missed out! We started the first day of November listening to the Youth Movement Records mixtape that was recorded this past spring. The meeting was oriented around mixtapes, from defining a mixtape, the differences between mixtapes and albums, mixtape strategies and critically analyzing our own.

What is your favorite mixtape? Was one of the questions asked to start the momentum, Drake- So Far Gone mixtape was very popular amongst folks. What is a mixtape? It’s a compilation of songs that are recorded and show the artist style and ability. What is the difference between a mixtape and an album? A mixtape is typically used for promotional purposes, and can include freestyles over another rapper's beat, remixes, and songs not found on the major release, or album. What are mixtape strategies? In the words of one of the hottest cats out there, Drake, "A mixtape can't be the songs that don't make your album, or songs that aren't good enough to make your album make your mixtape…”

We also had a special guest who goes by Xienhow, a performing artist and Marketing Director for LivenFire Records & Promotional Company. He told us some of the strategies he’s used to save money for projects and gave us some pointers on our mixtape. Along with many others input we came up with some ideas for our next mixtape:

-Promote the next mixtape on the back of cover by creating a dynamic flyer
-Collect pictures of artists and display them on the front cover
-Organize a mixtape release event with performances
-Reflect on Do’s and Don’ts and begin next mixtape
-Try to stick to 1-2 engineers per mixtape

Hopefully this information helped you out but there is nothing compared to attending the meeting! So try not to miss our next meeting and join all of us! Don’t forget to check out the YMR mixtape “Run this Town” coming soon! With love and respect.