The focus of the Company Meeting November 8th was Online Marketing. We got the energy going with an impromptu "Teach Me How to Dougie" session courtesy of the Cali Swag District music video as our icebreaker. (Don't worry- we laughed too)
We also discussed how we each keep up with our favorite artists these days. Some of the sources mentioned were blogs, Twitter, Facebook, WorldStarHipHop.com, radio personalities, the artist website, E! News, YouTube, and other social media.
Special guest Jake Schoneker from UC Berkeley's School of Journalism joined us to talk about a new partnership we're developing with KDOL. YMR will be working to generate more segments that combine news and music for the TV station. The project is tentatively called "MuseVideo."
We went over some slides courtesy of Daniel Aguayo of Digipendent.com
about marketing for artists in this digital age. This was important because without marketing you don't have a business, you cant make sales, can’t develop a fanbase or database, and you will not have a long term income. It’s essential for any artist to market their music if they want to make money in the long run. Check out the PowerPoint slides below for information on the state of the digital union, anatomy of a modern musician, fans, building your dream team, generating revenue, and stocking your digital toolbox with all the essentials.